Is The Sojourner’s Truth?
Sojourner’s Truth is an innovative weekly newspaper serving
the African-American community in the northwest Ohio area.
The Truth started publication in April of 2002 and has grown
to a readership of over 70,000 readers today.
Truth is a newspaper that is published by, for and about the
African-American community. We strive to bring our readers
in-depth information about education, business, arts,
cultural activities and local and national politics. We also
pride ourselves on maintaining a proper objectivity about
the news we present and up-to-date opinion and editorials on
things that are of importance to the community.
Truth is an active participant in community events and we
offer advertisers an opportunity to reach northwest Ohio’s
largest minority population not only to promote goods and
services, but also to reach out to a vast employee pool.
Truth is a proud member of the Society of Professional
Journalists and our staff are also members of the Northwest
Ohio Black Media Association, the National Association of
Black Journalists and the Toledo Press Club.
Is The Sojourner’s Truth?
Truth is everywhere in the greater Toledo metropolitan area.
We can be found in over 400 locations, including dining and
entertainment establishments, retail and specialty stores,
office buildings, all public library branches, hotels,
universities, government offices and all of the area’s
Kroger supermarkets, including those in Sylvania,
Perrysburg, Maumee, Bowling Green, Oregon and Lambertville,
MI. Click here for a complete list.
Booming Minority Market
overall population of the Toledo/Lucas County area may have
decreased during the last decade, but the African-American
segment of that population did not. In fact, the black
population rose by almost six percent during the most recent
decennial census in
typical reader of the Truth is 43.9 years old. Sixty percent
have attended college, 90 percent have a high school
diploma; 54 percent are female, 46 percent are male.
advertiser’s point of view, one of the vital statistics to
be considered is one which reflects the black community’s
surge in income and purchasing power. Nationwide,
African-Americans comprise a market segment that has a
buying power of almost $600 billion.
black community is clearly on the upswing, both from the
standpoints of economy and numbers. Just as clearly,
Corporate America can not afford to overlook this important
part of its customer base.
well-designed advertising campaign in an appropriate medium
such as The Sojourner’s Truth will attract many more
Why Advertise in
The Sojourner's Truth?
Affluent African Americans
Represent 45% of AA Buying Power
According to a recent
Packaged Facts study, reported by MarketingCharts, African
Americans are crucial to the consumer economy, with a
population of 39 million and buying power of $892 billion,
and expected to exceed $1.1 trillion in 2012. This
represents a cumulative growth of 28.4% during the forecast
Additional findings from the
54% of African-American
buying power lives in the South. Other key buying power
- Residents of central
cities ($430 billion, or 48% of the total)
- Married couples ($428
billion or 48% of the total)
- Households with an income
of $75,000 or more ($405 billion, or 45% of the total)
There are 2.4 million
African-Americans in $75K+ households, and they are:
- More likely than other
affluent consumers to spend money on fashionable dress,
toiletries and cosmetics, and cruise vacations
- Less likely to use the
internet to plan shopping trips, gather information for
shopping, or make online purchases
create a wide range of possibilities for marketers in
- 3.9 million black
consumers spend $150 or more per week on groceries.
- 7.6 million African
Americans said they exercise regularly at home, which
opens up possibilities for marketers of exercise equipment
- African-American men and
women represent 22% and 26% of all suit-buyers,
- Approximately 9 million
African Americans plan to buy a new vehicle, accounting
for more than 9% of all consumers who plan to purchase a
Black media continue to offer
advertisers access to African-American consumers, who also
share many of the mainstream media preferences of other
American viewers and readers:
- Television is a top source
of media consumption, with 4 in 10 households containing 4
or more televisions.
- Spending on magazines is
6% more than the national average.
- Radio and newspapers are
less popular than the average.
- Internet use is still
lagging, but by 2012 penetration in the African-American
community is expected to reach 62%.
The Sojourner’s Truth Work for You
offices at 419-243-0007, or email one of account executives,
about creating an advertising campaign for your business.
They will work with you and your business to create the
image you want to convey to your potential customers. They
will give you creative ideas on advertising and the pitfalls
then design an advertisement and have you proof the ad for
accuracy and appeal. An ad that doesn’t fit your business is
worse than a pair of shoes that are three sizes too small.
costs for our production services are minimal and, in fact,
will be waived depending on the total amount of the ads
Desktop Publishing Services
Truth for your desktop publishing needs. Our staff has had
years of experience in this area.
the capability to support communications or distribution
projects for your company. Newsletters, leaflets and logos
are but a few of the assignments that can be done by The
handle elements of a project. For example, we have a 42-bit
scanner that can put logos, clip art of photos into digital
layout and will work for either Macintosh or IBM compatible
need a proposal, call The Truth at 419-243-0007
be received no later than Friday at noon for inclusion in
the next weeks' issue.
submitted after the deadline will be inserted at the
Editor's discretion or may be force-added at an addition
• 4-Color is
available for an additional cost.
Call (419) 243-0007 or e-mail
for a pdf of our Ad Specs and
dpi (prefer 600dpi)
• jpg, tiff,
eps or pdf
• Embed all
fonts or convert to paths/outlines
• Full Page:
10.25" wide x 15.25" tall
• 1/2 Page:
10.25" wide x 8" tall
• 1/4 Page:
5" wide x 8" tall
• 1/8 Page:
5" wide x 4" tall
Card: 3.25"wide x 2" tall
for a pdf of our
Ad Rates (Updated
Please note that these prices
are for camera-ready advertisements only. Any item requiring
changes or additions are
subject to a minimum charge of $45.00 per hours. (One hour
Classified ads are $17.00 per
column inch. All abbreviations will be spelled out. Example:
3BR home for sale w/2 baths and a 350 sq. ft. pole barn. Ad
will read: 3 bedroom house for sale with 2 baths and a 350
square foot pole barn.
All submissions must be
submitted in writing accompanied by a check. Your submission
must include current name, address, telephone number and
signature. Post Office Box addresses are not accepted. There
will be a $25.00 service charge added for any check returned
for any reason. The publisher has the right to refuse to
accept advertisements containing material deemed
objectionable. The publisher’s criteria of acceptability is
final for all ads placed.
Every political ad
must state that it is “Paid Political
Advertising”. This must be printed in at least 8 pt.
type across the heading of the ad in addition to other legal
All political ads must be
do not have Adobe Reader, please download a free version at